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Beauty Industry, Mergers and Acquisitions

Who Will Win the Bid for OGX?

Several global brands are reportedly interested.

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By: Jamie Matusow

Editor-in-Chief

According to a story from Reuters, Unilever, Henkel and L’Oréal—along with a few other companies—are in the running to acquire leading mass market hair and body care brand OGX.  These leading global brand manufacturers have reportedly all submitted first-round bids in the auction for OGX shampoo maker Vogue International LLC.
 
The deal could with Vogue is estimated to be worth $2.5 billion to $3 billion, according to Reuters sources.
 
Three years ago a lawsuit halted Vogue’s effort for a sale worth more than $800 million. Carlyle Group LP acquired a 49% stake in the company a year later.
 
The Reuters report says industry sources put Vogue’s current annual earnings before interest, taxes, depreciation and amortization at around $150 million.
 
Vogue was founded in 1987 by chief executive Todd Christopher.
 
 

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